Basic Neuromarketing Research Training
Course Content
- The concept of neuromarketing and its development
- How did neuromarketing emerge?
- What advantages does neuromarketing offer marketers and consumers?
- How does the consumer purchase decision process unfold?
- To what extent are we influenced by our emotions in the consumer purchasing process?
- Techniques used in neuromarketing research
- Ethics in Neuromarketing: Neuroethics
- Neuromarketing examples and discussion
- Practical solutions for persuading consumers to purchase
DATE | TIME |
|---|---|
| FRIDAY, 10 SEPTEMBER | 19:30 - 23:30 |
| SATURDAY, 11 SEPTEMBER | 12:00 - 16:00 |
| SUNDAY, 12 SEPTEMBER | 12:00 - 16:00 |
| SATURDAY, 18 SEPTEMBER (WORKSHOP) | 12:00 - 16:00 |
Who Is It For?
- All industry professionals who specialize or are specializing in marketing, advertising and consumer behavior
- Academics conducting studies on marketing, advertising and consumer behavior
- All consumers who wish to learn about consumption habits and how they are steered toward purchasing.
When making your payment, please be sure to write the name of the training, your Turkish ID number, and your first and last name in the description field of the receipt.
Places are limited.
The training may be cancelled or postponed to another date if the minimum number of participants is not reached.What Will You Learn?
- Participants gain theoretical knowledge of the concept of neuromarketing,
- the insights neuromarketing can provide into consumer behavior,
- the conscious and unconscious processes in consumers' purchase decisions,
- the techniques used in neuromarketing research,
- and neuromarketing and ethics.
- They learn how neuromarketing research is conducted through previously implemented sample applications.
- They gain practical knowledge on persuading consumers to purchase.
- They acquire the basic foundation needed to take the Advanced Neuromarketing training in order to develop hands-on research skills.
