In an era of accelerating digital transformation, in which algorithmic systems exert a broad influence extending from everyday life to the creative industries, artificial intelligence is no longer merely a field of technical expertise; it has become a multidimensional phenomenon at the heart of the disciplines of communication, advertising and design. This transformation requires students, particularly those studying in communication-based fields, not only to become familiar with new tools but also to be able to use them from a critical, ethical and creative perspective. This book has been prepared in response to precisely this need.

The book is positioned primarily within the framework of communication sciences, treating advertising and design as natural extensions of this framework. Its aim is to enable students to understand artificial intelligence not simply as a technical innovation, but as a structure that transforms communication processes, redefines creative production and fundamentally reshapes professional practice. In this respect, the book serves as both a textbook and a reference source that seeks to build a strong bridge between theoretical knowledge and practice.